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Virtual NPWW How-To Guide

National Public Works Week (NPWW), held May 16-22, is almost here! Despite the COVID-19 pandemic, let’s take this week to celebrate the amazing work of public works personnel throughout North America. Now more than ever, it is critical to energize and educate the public about the importance of public works—planning, building, managing, and operating at the heart of local communities to improve quality of life each day.
This year, APWA recognizes that there may not be many face-to-face public works events during this week, but we believe it's important to remain connected. We encourage you to still seek NPWW proclamations from your elected officials that you can then share on Twitter, Facebook, or Instagram with the #NPWWProclamation hashtag to be added to the APWA NPWW website. We are so proud of the work you do every day, during National Public Works Week, and during this time of the pandemic to keep our communities safe.

We're excited to share our "Virtual NPWW How-To Guide", full of ideas that you can use to celebrate remotely with your communities. Don't forget to join in the fun on social media using the hashtag #NPWW and this year’s theme, #PWStrongerTogether!

2021 Top Ten Public Works Leaders of the Year Award

Each year during National Public Works Week, the public works community celebrates APWA’s Top Ten Public Works Leaders of the Year. Traditionally, APWA Regional Directors attend a City Council ceremony in each of the recipients’ home cities to present their award. Just because there are varying COVID-19 stay-at-home orders and travel restrictions in place across North America, doesn’t mean we can’t celebrate these individuals on winning this prestigious award. Check out some of the ways you can honor them:

  • Individual Interviews/Social Media Spotlights
    • Each recipient will get their share of the spotlight during National Public Works Week. Throughout the week, we’ll be posting photos and bios of each award recipient on social media.
    • Get to know the recipients, and make sure to like, comment, and share on your favorite social media platform! #NPWW
  • Social Media Shoutouts
    • Post a message to one or all of the 2021 Top Ten Leaders to social media using the official #NPWW hashtag.
    • Record your own video thanking/acknowledging one or all of the 2020 recipients. Make sure to use the official #NPWW hashtag in your video description and/or post.
  • APWA Chapter Social Media Posts/Videos
    • We’re encouraging each APWA Chapter to film a video or post to social media recognizing their Top Ten award recipient.
    • Chapter Leaders and Chapter Members can use what you have available – smartphones, kids, pets – it’s all fair game! Let them know how proud you are of their accomplishment. Once you’re done, post it to social media with the #NPWW hashtag.

Community Social Media Contests

Looking for a fun way to engage with your community while maintaining social distancing? Try a social media contest! We’ve provided a few ideas below, but feel free to use these as a starting point to come up with your own contests. Just put your ideas out on social media and ask your community to respond and include the #NPWW hashtag.

  • Coloring Contests – Post the 2021 Stronger Together coloring page on social media and ask everyone (including children) to print the page out and have fun coloring. When they’re finished, they can post the result using the #NPWW hashtag.
  • Video Contests – Ask people to film themselves answering a question (Ex. – What do you love about your city/community?) or thanking public works employees for everything they do to keep communities safe. When they’re finished, they can post the video online using the #NPWW hashtag.
  • DIY Contest – Come up with your own idea to have a little fun. Examples: City Trivia; Dress Like a Public Works Employee Photo Contest, Share your favorite Public Works First Responder gear, etc.

First Responder and Essential Worker “Thank You’s”

Many of our public works colleagues and other essential workers are working hard each and every day to keep our communities functioning, with various responsibilities related to the COVID-19 pandemic. Take the opportunity this week, when public works has the spotlight, to let them know how much you appreciate them!

  • Post your “thank you” message to your favorite social media platform with the #NPWW and #COVID19 hashtags
  • Record a video of you and your family thanking your fellow public works professionals and/or essential workers. Post the video to social media using #NPWW and #COVID19 hashtags.

#NPWW Social Media Spirit Week (Monday-Friday)

We’re taking everyone back to high school! Follow APWA’s social media accounts and post a picture or video for each days’ theme using the #NPWW hashtag.

  • Monday Funday – Be creative! Build something from blocks, share your kids’ construction/public works toys, sing a song or dance, or color the 2021 Stronger Together coloring page. Kick off national public works week doing what makes you happy! #NPWW #MondayFunday
  • Thankful Tuesday – Post what you’re thankful for in your community that makes it a safe place to live, work, and play. #NPWW #ThankfulTuesday
  • Stronger Together Wednesday – Show us the people, activities, or things that make your community stronger. Ex – Soccer games at the park, group clean ups, painting a mural, a frisbee game, etc. #NPWW #StrongerTogether
  • Throwback Thursday – Show us a picture of your favorite past NPWW celebration, photo, or video. #NPWW #TBT
  • I Spy Friday – Show us public works in action in your community. #NPWW #ISpyFriday

Community Outreach

Follow APWA’s social media accounts, look out for videos and share the 2021 Stronger Together coloring page with your community.

Communications Timeline

Don’t worry about trying to keep track of all the great things we have planned for social media, we’ll make it easy for you. Watch your inbox for the following reminders!

  • #NPWW Newsletter
  • Top Ten Leaders Email
  • Spirit Week Email
  • Community Outreach Resources Email

2021 NPWW Poster

Get your 2021 poster and all the rest of your National Public Works Week outreach materials by visiting the APWA Store!